Another Wave, the first Daojiao New New Art Festival

“Another Wave” can be interpreted as the “New Wave”, which implies the everchanging nature of the world. The 1st Daojiao New Art Festival was not only a “wave” – which indicates the creation of contents – but also a “light year” that indicates the creation of history.
As a cultural event held outside of the 1st Tier Cities, Daojiao New Art Festival focuses more on the concept of “locality”. With the emphasis on locality and extension, loof interfered the visual system by introducing the strong presence of modernity to all of the exhibition materials including the website, the poster, the leaflets, the dynamic screen display, the invitation, the ticket as well as the stickers.